Unit 3 (March 1, 2016)
Jeb’s Energetic and Overzealous Start Fizzles into Disappointment!
Jeb bush’s spending on the most recent presidential race as
amounted to a record breaking 130 million dollars. This mega campaign fund was larger
and more expansive than that of all 16 of his competitors combined. However, the
money went fast and steady into the black hole of Jeb’s campaign. Jeb and his super PAC, Right to Rise, poured money
into ineffective facets which in turn had no true effect on the campaign. Increased spending on positive ads, travel,
and all together poor planning ultimately lead to Jeb’s downfall. After
spending the most money in political history on one campaign, one would think a
smashing success would be the outcome. However, Jeb didn’t win or even come
close to winning a single state’s primary
or caucus through South
Carolina, where he dropped out of the race.
It was Jeb’s
poor use of media as a campaign strategy
that lead to his early drop out. Unlike other candidates he did not pull attention
on free media systems. This forced him to choose the medium of television, which is very costly and still does not
ensure the public’s attention. On television Jeb ran mainly positive advertisements
about himself, while every self-respecting politician knows that the only
effective advertisements are those which emphasize competitors’ negatives. Jeb’s
frivolous spending of money on trips, food, and ineffective advertisements lead
to his defeat in the ever changing political landscape of the modern age.
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